January 06, 2010

Whenever I write about clothes or make-up ... yep ... down for the count. Have been since Copoutenhagen, but fought it well.

Posted by Melissa Price at 01:53 PM





Dear Rimmel,

I will be returning your Moisture Renew Lipstick #220 with SPF. While the purple case adorned with cutesy crown-type icon is not entirely displeasing, it has come to my attention that the name of the lipstick is "Pink Chic." This name is insufficiently evocative and indicates an appalling degree of laziness on the part of the Namers in your employ. Had you summoned a mere "Pamplemousse" or trifling "Art Gum Eraser" I should have been satisfied to admit the lipstick into my pantheon of cosmetics. Perhaps you will request of your Namers that they endeavor to apply themselves rather more seriously in future.

Sincerely yours,
Ilyana Koffsterina Ifstickowicz

Posted by Melissa Price at 12:38 PM | Comments (0)



January 03, 2010

Bureaucrazy

I went to the post office to mail a letter. What I got was a new vocation: Sign Curator.

"You need better signs."

"There are too many signs!"

"Agreed. You need fewer signs. You also need *better* signs --with clear language and simple compelling visuals."

"There are too many signs!"

"If you marked the forms more clearly you wouldn't have to send every third person who arrives at the counter imagining they're ready to complete a transaction *back* to those unmarked plastic boxes to fill out different or more forms. Maybe you just need large clear labels for the plastic boxes that contain forms. You could label each box to indicate which form it contains and when to use said form."

"Too many signs!"

Exit post office, laughing ~ One must reap some reward.

Posted by Melissa Price at 12:33 PM





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